President Akufo-Addo launches ‘Destination Ghana’ project in London

President Nana Akufo-Addo, has launched a Destination Ghana project in London, which the Presidency says is the first in a series of activities of the project.

The project objective is to invite and welcome the rest of the world to visit Ghana.

“Building on the successes of the Year of Return, and with the slow but steady recovery being witnessed in the tourism sector, after the outbreak of the COVID-19 pandemic, President Akufo-Addo noted that interest in nature-based adventure and leisure tourism has grown, offering new opportunities to visitors”, a statement from the Presidency stated.

“Ghana has an abundance of these offerings, and that is what we are here to present to the world, using our historical connection with the United Kingdom as a launchpad,” the President said.

He was of the belief that the tourism industry offers a great avenue to deepen Ghana-Britain relations for the mutual benefit of the two countries, adding that “we can turn the tourism and hospitality industry into a major tool for the positive transformation of the Ghanaian economy, and into a win-win situation for investors”.

President Akufo-Addo noted that in addition to the abundance of natural resources, Ghana has embarked on a product improvement plan, with several tourist sites in the country undergoing site renovations.

He mentioned the Aburi Botanical Gardens, modelled after the famous Kew Botanical Garden in London, the Yaa Asantewaa Memorial Museum and the Kente Museum, both in Kumasi.

President Akufo-Addo revealed that $25 million would be expended this year to upgrade some iconic sites, including the Elmina and Cape Coast Castles, the Kwame Nkrumah Memorial Park, the Mole and Kakum Parks, and cultural Museums in Yendi in the Northern Region, Ejisu in the Ashanti Region, Akropong in the Eastern Region, and Ho in the Volta Region, under the Ghana Tourism Development Project, supported by the World Bank.

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